Space is felt
before it is
explored.explored. Kaley Murphy, spatial design strategist based in Chicago, open to relocation.

Designing environments around how people navigate, interact with, and experience space.

Translating field research into strategies that shape more intentional experiences of place.

Based in Chicago · Open to relocation

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ABOUT

Merging architecture and behavioral strategy

Kaley Murphy's work began in architecture, where she developed a foundation in space, form, and the built environment. Through that experience, she became curious about what happened beyond the design itself. That curiosity led her to explore design, business, and research, expanding her perspective from shaping spaces to understanding the people, behaviors, and systems that shape them.

Somewhere along the way, she realized the question that interested her most wasn't, “What does this space look like?“ It was, “How does this space actually work for the people inside it?“ Today, that question continues to shape the way she approaches every project. Whether she's exploring a workplace, service, or experience, she begins with observation and research to uncover patterns, understand people, and develop strategies that create meaningful impact.

Kaley Murphy headshot

“Design begins with understanding people, systems, and the invisible relationships between them.”

Master of Design (M.Des), Illinois Institute of Technology
B.A. Architecture and Minor in Entrepreneurship, Miami University
Behavioral Mapping●Spatial Analysis●Guest Flow●AI-Validated Research●Ethnographic Observation●Experiential Strategy●Systems Thinking●Behavioral Mapping●Spatial Analysis●Guest Flow●AI-Validated Research●Ethnographic Observation●Experiential Strategy●Systems Thinking●

WORK

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Between Arrival and Departure: How Space Shapes the Waiting Mind

Between Arrival and Departure: How Space Shapes the Waiting Mind

Multi-method field research across the Great Hall, including contextual observation, intercept interviews, and activity-based sessions, translated into a behavioral framework and two design directions delivered to Amtrak.

Behavioral ResearchWayfindingField StudyService Design
The Next Era of Customer Relationship Building.

The Next Era of Customer Relationship Building.

Stakeholder interviews and cross-functional workshops mapping sales and service workflows, resulting in a comprehensive service blueprint and CRM workflow prototype built using vibe coding for rapid iteration.

Service DesignStakeholder ResearchSystems MappingRapid Prototyping
Defining Vibe: What Makes a Coffee Shop Feel Like a Third Space

Defining Vibe: What Makes a Coffee Shop Feel Like a Third Space

A field study on emotional comfort and belonging in independent coffee shops, using a structured field guide, shadowing, and interviews to surface behavioral patterns…

Contextual InquiryPersona DevelopmentEnvironmental Psychology
The Future of Movement Through Transportation

The Future of Movement Through Transportation

A future-focused transportation hub developed through backcasting, futures thinking, and spatial storytelling to imagine how people might move through…

Speculative ArchitectureSpatial ExperienceFutures Strategy
Building Identity Through Environment

Building Identity Through Environment

A workplace along the Thames exploring how London's climate, riverfront context, and environmental systems can shape architectural identity and experience…

Architectural IdentityFacade DesignEnvironmental DesignSpatial Experience
From Search Data to Digital Strategy

From Search Data to Digital Strategy

Using behavioral data and Agile research to inform digital content and experience strategy…

UX ResearchAgile Product StrategySEOContent Strategy
Capabilities

A practice built across disciplines.

Spatial Analysis
Breaking down environments to evaluate how they function
  • Behavioral Mapping
  • Guest Flow Analysis
  • Journey Mapping
  • Systems Thinking
  • Pattern Recognition
User Research
  • Intercepts
  • Interviews
  • Observations
  • Surveys
  • Diary Studies
  • Usability Testing
  • AI-Validated Fact-Checking
  • Stakeholder Synthesis
Design Practice
  • Spatial Programming
  • Site Planning
  • Concept Development
  • Vibe Coding (Rapid Prototyping)
  • Design Development
  • Service Blueprinting
Software & Tools
  • Rhino 3D
  • Revit
  • Figma
  • Adobe Suite (Ps · Ai · Id)
  • AutoCAD
  • Miro
  • GPT-4
  • 3D Modeling & Rendering